How to Increase your E-Retail Site Speed
In today’s world, electronic retailing has become common due to the large market for goods and services on the internet. Ensuring that your page loads quickly is essential since potential customers are likely to go to your competitors if that experience delays accessing your site. Here are some few tips that will help your website to load faster to maintain existing customers and attract potential visitors.
High-resolution images and videos are a great way to make your site look modern, however; they increase the response time. The size of the picture is a significant contributor to the page size and therefore if reduced, it will automatically increase the loading speed. On the other hand, if you choose to keep high-quality pictures and videos, it is advisable that you invest in a system that will handle short responses notwithstanding the bulkiness including use of zip files.
It should be your priority to use efficient coding to reduce the number of HTTP requests on your site since more HTTP request will keep your consumers waiting for information. Opt for HTTP redirect service that directs mobile phone users to your responsive page without redirecting them when trying to open complex pages. Hence, be confident that your site loads quickly in mobile devices with no redirects in order to increase search results and your sales. Additionaly, if your site loads quickly, you will not only increase your sales but also your SEO rankings.
Also, do a load test on your site to verify your sites performance during various load levels in order to keep your customers happy and satisfied. For instance, do a test performance on your site when the traffic is standard as well as after and during peak season to make sure that your site is performing well. Beside, you can decide to choose an organization that offers monitoring services to monitor your website and ensure its availability.
Additionally, be consistent with content on each page of the website so that the visitor doesn’t get confused while browsing through the pages. Ensure consistency by organizing the pages with menus, tags and footers as well as headers. Additionally, it is essential to optimize how your E-Retail site appears based on the number of components used, images, style sheets and scripts. Good organizations will capture the customer’s attention and keep them on your website.
No visitor want to visit a site that provides link that are not working and this will give business to the next available site that has valid links. In cases where links do not work, a custom 404 page which has your header and footer will save you and enable your visitors to continue browsing through your site.