Some Guidelines in Designing a Law Firm Website
You would want your law firm website to be effective and get the results you wanted, and for this, a solid design is needed that will draw attention from your potential clients and let them stay longer on your site. To be able to do this, you can follow some of these design tips that will boost the effectiveness of your website. When you check out these pointers, you will find it not as hard as it sounds and you can easily unleash your creativity when following these tips.
People who are in need of a lawyer generally have their mind and case on it, so it is better to stick with a simple website design. A clean and easy to navigate website will allow your prospective clients to focus on the information you promoted and this will help them make a quick decision if you are the attorney they are looking for. For example, there is a firm that specializes in Injury Law named DeSalvo Law and it created a site specifically for the purpose.
In order to simplify your website design, you can utilize large headers and put colors that are contrasting, you can shorten long paragraphs, you can use white space that will separate content, you can lessen the overall amount of text, and you can use powerful images as combination with your text to convey a message. Your main objective in designing your website should be that you are able to get to the point and relay your message quickly by being simple and direct of your communication and presentation.
Nowadays, designers know that websites have to be mobile friendly so as to make a site effective in search engine machines, and this is another pointer when you design your website. This is for the reason that research has shown that 63% of adult cell phone owners use their smart phones when going online, and 34% of mobile internet users use also their cell phones to go online. Know that these percentages are constantly increasing, and so if your law firm’ website is not mobile friendly, then you are losing potential customers.
Another guideline to have an effective law firm website design is having a placement of content that is proper and thus very important, and you can have this with a well organized content and clear call to action. Your content would not be only purely visual but also copy in blog posts, press stories, lawyer’s profile, and scripted video.
You can also refer to some rules of design which are keeping your text to a minimum, like keeping sentences short and simple, not using vocabulary, and breaking up large blocks of text using white space and so on.