DIY Logo: Learning From the Previous Logo Fails
Logos can make or break your business. When it comes to logo design, every business owner dreams of having an impacting and appealing logo to attract more customers, gaining higher sales and return on investment. In this article, we won’t be highlighting about the famous logos available and used by famous brands, but instead, we will be dealing with the best logo fails. Find out about what was wrong with these known logos, and avoid committing the same mistakes because you may get the attention you are looking for but for the wrong reasons or reversed outcome.
Who would forget about the entire country of Iran threatening to boycott the 2012 Summer Olympic games because they thought the logo spelled “ZION” which also relates to a Jewish holy state. Before you publish any logo, it is better to have a designated audience to review and test it in order to prevent unintended political connotations. We may have lived in a bloody world at one point or another basing on our history, but the Sherwin Williams color your world logo is seemingly a picture of war and violence, making it a logo epic fail if a new company adopts the same logo. The Sherwin Williams color your world logo has been created in 1905, depicting a classic symbol for many generations, but if this logo is adopted by a new company, it will surely be offensive. Create a logo that will represent you well because something cutting-edge today may wither become a classic tomorrow or mildly offensive in the future. Cartoon logos can be very effective in promoting a product or service, but that’s not the case with the Pepsi “bloat” logo, which reminded soda drinkers that sugary sodas are not good for the health. Surely, Pepsi did not intend to remind people about the harmful health effects of drinking soda, but they accidentally made a logo which looked like a large individual wearing a t-shirt that’s too small for his belly. The lesson learned from Pepsi is allowing your logo to be tested for an extended period of time among focus groups before publishing them.
In 2010, Gap, a famous clothing company, changed their classic logo that was a huge mistake on their part. The classic Gap logo was originally designed by Anne Pomeroy, but in 2010, Gap changed the classy Spire Regular to Helvetica, and a person with a sense of style and a graphic designer will surely perceive it like printing out a blurry JPEG and called it a logo. Gap learned from their mistake and returned to their classic logo without looking back. If your business has not something to do with motorcycles, silver jewelry, tattoos or body piercing, get away with the black metal effect.
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